Question 1

How is the number of clients needed each month calculated?

Accepted Answer

It divides your monthly income goal by your average project or client value, rounded up, to get the total clients needed that month.

Question 2

Why does the calculator separate new leads from total clients needed?

Accepted Answer

Some clients are repeat business that doesn't require a new lead, so new leads needed is the total clients needed minus the percentage that are repeat clients.

Question 3

How does close rate affect the total leads to pursue?

Accepted Answer

The new clients needed is divided by your lead-to-client close rate percentage, so a lower close rate means you need to pursue more total leads to land the same number of new clients.

How Many Clients Do I Need?

Your target